Choosing a Professional Estate Agent

When selecting someone to undertake some work for you, your first instinct is likely to be to seek out a professional to get the job done properly.

Why should selling your home be any different?

When you employ an Estate Agent they are there to guide you through the whole process of selling your home, right from the initial market appraisal to the final day when you hand your keys over to the new owners and embark on the next chapter of your life.

When you are dealing with arguably one of the biggest assets many of us are ever likely to own can you really take the risk when it comes to selecting your estate agent? Not all estate agents are the same and so you should have a strategy for finding an estate agent that will put you and your interests first.

Finding a reputable agent is a key stage in selecting the agent who markets your home.

Ask friends and family for recommendations

An endorsement from friends or family can be a very powerful gauge as to the levels of service you can expect from an agent.

Use allAgents.co.uk to find out what people really say about agents!

AllAgents.co.uk is similar to ‘Trip Advisor’ for estate agents and contains thousands of independent reviews of over 13,000 estate agents. This is a great way of seeing exactly what people say about their agent and Ryder and Dutton are usually found in the top 20 most highly reviewed estate agents.

Look at an agent’s online profile.

Social media has been a huge growth industry for the last few years and Ryder and Dutton have embraced the social evolution. We have a range of social media sites, blogs, newsletters and property videos.  An agent’s social media site can reveal a lot about them. Do they share interesting stories? Provide property related advice? Do they seem approachable? An agent’s online profile also extends to their website. Do you like the presentation of their website? What additional services do they offer? Are the property details well presented? Where will your property be advertised online? You can establish a great deal of information about an agent just by checking their online presence.

Find an agent that belongs to a professional body

It is always advisable to choose an agent that belongs to a professional body, such as The National Association of Estate Agents (NAEA) and ARLA (Association of Residential Lettings Agents), all of which Ryder and Dutton belong to.

The NAEA is committed to raising standards in the industry as a whole and provides a range of qualifications for its members to work towards and all member agents of the NAEA are qualified professionals and must follow the strict guidelines and rules of conduct that the Association sets. This also includes acting in an ethical manner.

Staff Training and Development

Ryder and Dutton invest heavily in the training and development of our staff and looking for an agent with this ethos is a good indication of an agent’s commitment to delivering the highest levels of standards and results, and this can help you find the right agent to work with.

Six of our Branch Managers qualified last year as Assoc RICS with a further 4 Managers enrolled to take the qualification in 2015. We have a further 20 student members enrolled with the NAEA who are in the process of taking their qualifications. The qualifications are awarded by The National Federation of Property Professionals (NFoPP) in a variety of aspects of the business including Sales, Lettings, Auctions and Inventories.

Judge them for yourself!

Part of the role of your agent is to help advise about the asking price of your property and its marketing strategies. The pricing of your home is critical. All sellers want to achieve the best price possible, however over price your property and you risk alienating any potential interested parties. Choosing an agent that can showcase your property to the right audience is vital. Ensure your agent is best placed within your area to connect with the right buyers, and won’t just wait for buyers to come to them. The initial marketing appraisal meeting is an ideal time to meet the estate agent and find out more about them and how they operate.

When you are selecting an agent to market your home remember they are working for you and you should feel confident that they will be proactive and offer advice and guidance for you and your property. For any further advice contact Ryder and Dutton on 0161 925 3255 or alternatively email us at enquiries@ryder-dutton.co.uk.

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