Property website OnTheMarket achieved a record level of traffic in January where total visits were in excess of 6 million, with 2.8 million unique visitors, as measured by Google Analytics. The figures include a record number of visits to the newly updated OnTheMarket.com iOS and Android apps.
Ian Springett, chief executive of OTM, said: “January proved to be a fantastic month for us in many ways.
“The website marked its first birthday in style, smashing its previous record of monthly traffic of 5.7m visits – achieved in October.
“More property-seekers also used the newly updated apps than ever before.
“Many people said OnTheMarket would not reach its first birthday but instead it has proved that it is thriving and is continuing to grow in every way and we look forward to welcoming more and more agents throughout 2016.”
The property search at OnTheMarket.com is slick, simple, fast and state-of-the-art, compatible with the latest technologies. The website adapts seamlessly to fit the screen of any device being used to view it. There is no clutter from irritating and distracting third party adverts, nor any spam email.
Every property at OnTheMarket.com is marketed by a locally-based estate or letting agent because OnTheMarket.com knows the majority of the public recognises the benefits of having a local professional agent who can manage the sales or lettings process on their behalf.
January also saw the portal’s highest ever number of visits from its property alert emails and a record number of leads provided to agents.